The personal care industry is a $50+ Billion market in North America and $250+ Billion market globally. The industry is dominated by the large multi-national like and some 700 medium and smaller companies. The 50 largest personal care companies generate almost 70% of the revenue. Still, the market will bear competition from small companies that can offer a specialized product or cater to a particular niche market. Many of the smaller companies have solid brands that compete with the large multinationals and there is an ever increasing number of brands being acquired and owned by Venture Capitalist and Private Equity firms.The personal care market is made of hair care, skin care, and cosmetics.
Industry leaders include companies like Procter & Gamble, Revlon, Unilever, L’Oreal, Kao, Kimberly-Clark, Johnson & Johnson, Estee Lauder, Avon, Colgate-Palmolive, Parlux Fragrances, and Coty. Companies within the industry formulate, manufacture, market and sells a huge array of beauty and personal care products:
1. Makeup, deodorant and nail products comprise 33% of health and beauty care industry revenue.
2. Hair care products generate 25% of personal care product revenue, while and creams/lotions create 21%.
3. Perfumes, mouthwashes, shaving preparations and other products make up the remaining revenue for beauty skin care product revenues.
The Hunt Group is actively connected and engaged in the personal care products representing several global clients in the category and through leadership roles and participation in the Grocery Manufacturers Association (GMA), National Association of Chain Drug Stores (NACDS), Personal Care Products Council, Consumer Healthcare Products Association (CHPA), and the Consumer Specialty Products Association (CSPA).