Kroger Hires Marketing Exec From ConAgra

Kroger Hires Marketing Exec From ConAgra

Kroger Hires Marketing Exec From ConAgra

Kroger Co., one of the nation’s largest supermarket retailers, has named Linda Severin to the new position of vp-corporate brands, effective Jan. 29.

Severin had been vp- marketing at ConAgra Foods, Omaha, Neb.

Cincinnati-based Kroger’s “corporate brands” division “is a key part of the company’s growth . . . The company’s three-tier program—private selection, banner and value brands—enables Kroger to serve a broad and diverse customer base,” the company said in a statement.

“Linda’s passion for translating what customers tell us they want into quality products and getting them on store shelves—at the right price—will enable us to expand what we offer our customers today,” Don Becker, evp-merchandising at Kroger, said in a statement. “We look forward to her expertise in leading our corporate brands strategy.”

Prior to ConAgra, Severin held executive positions at Campbell’s, Dean Foods, Sara Lee and Rand McNally.

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