Kraft Names Irene Rosenfeld New Chief Executive

Kraft Names Irene Rosenfeld New Chief Executive

Kraft Names Irene Rosenfeld New Chief Executive
 

Kraft Foods Inc. names Irene Rosenfeld as its new chief executive officer, replacing Roger Deromedi after a long period of sluggish results at the nation’s largest food company. Rosenfeld most recently was chairman and CEO of Frito-Lay, a division of PepsiCo. Deromedi, a 28-year veteran of Kraft, had been sole CEO of the company since December 2003. He previously was co-CEO with Betsy Holden, who subsequently was removed and put in charge of global marketing.

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