he Levi's brand announces it has appointed Paul Zadoff as its new Senior Vice President of Wholesale Commercial Operations for the Americas. In this role, Zadoff will be responsible for developing and implementing effective strategies to drive long-term sustainable revenue growth, as well as ensuring the integration of a consistent consumer experience across the brand's wholesale commercial operation channels in the Americas.
"Over the last few years, our Wholesale Commercial Operations has made significant strides in better meeting the demands of the consumer and the retail customer. Paul is the right leader to continue that momentum and deliver on our vision of building a world class, global commercial operations organization," said Robert Hanson, president of the global Levi's brand.
Zadoff brings more than 20 years of wholesale, retail and product experience to the Levi's brand. Most recently, he served as Vice President of Global Sales for Patagonia where he was responsible for the brand's Global Wholesale, Retail, e-commerce and Direct channels, as well as, Patagonia's International subsidiaries. Previous to Patagonia, Zadoff led the Global Footwear Product Creation engine for Li Ning, based in Beijing, China.
Prior to Patagonia and Li Ning, Zadoff held several global leadership roles during his tenure with Nike. As Managing Director of Nike Pacific, Zadoff was responsible for leading a team to make Nike the second most coveted youth brand across all industries, services, and sectors. He also served as General Manager Eastern Europe, Asia Pacific Footwear Sales Director and General Manager of Asia Pacific Equipment, where under his leadership revenue increased 22 percent.