Louvet and Crewes will assume their new responsibilities effective July 1, 2011. Bergh will retire from P&G as of September 1, 2011.
"We have the right team in place to continue growing P&G's Beauty & Grooming business," said P&G Chairman of the Board, President and Chief Executive Officer Robert A. McDonald. "Gina Drosos, who currently leads our Female Beauty business, Patrice Louvet, Joanne Crewes and their teams have deep, diverse and global experience in Beauty. In fact, this new team, incumbent and new leaders alike, has nearly 300 years of collective Beauty industry experience. I am confident we have the right experienced hands on this business and will continue to strengthen P&G's global leadership in the Beauty industry. We wish Chip great success and will build on the strong foundation he has laid in our Grooming business over the past six years."
McDonald provided additional perspective on P&G's new Beauty & Grooming leaders:
"Patrice brings tremendous experience and success into his new Male Grooming role. He has successfully led businesses across all key Beauty categories in both Prestige and Mass channels and has a proven track record of transforming businesses through game-changing innovation and disciplined execution. He transformed the Japan Hair Care business when he ran it and P&G's Prestige business has delivered record results and significant market share growth across the portfolio under his leadership."
"Joanne is an equally strong leader to succeed Patrice. She, too, has broad and deep Beauty experience, having worked across Hair Care, Cosmetics, Personal Care & Cleansers, and Skin Care over the past 20 years. In addition, Joanne has a deep knowledge of the Asian Beauty consumer, which is critical to winning in Prestige. She is a proven business- and brand-builder, having doubled the size of the SKII brand in the last two years.
"This is an exceptional team and I am fully confident in their capabilities as individual leaders and as a highly collaborative leadership team."