Denise Morrison takes the CEO helm at Campbell's

Denise Morrison takes the CEO helm at Campbell's

It was the corporate version of a coming-out party Tuesday at the Camden headquarters of Campbell Soup Co., as incoming chief executive Denise Morrison unveiled plans to sprinkle new life onto the 142-year-old company with an age-old ingredient: salt.

Chief among the chief-to-be's plans, as explained to nearly 100 investment analysts, is to sell more soup to U.S. customers by putting more salt back into the mix.

"It's not just reducing sodium," she said in an interview after her presentation to analysts, who were treated to Pepperidge Farms snacks while assembled at Campbell's $93 million headquarters facility. "You need to provide products that taste good."

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