Marketing Director - Food/Beverage - Northeast US

HUNT EXECUTIVE SEARCH ANNOUNCEMENT

Our client is a rapidly expanding $1B branded food/beverage manufacturing company. 

• Responsible for developing, driving, and managing overall strategic marketing planning process.
• Works closely with Food Technology/R&D, Manufacturing Operations, Sales, and Marketing to align product strategy with global company objectives.
• Leads all initiatives concerning product pricing, packaging, and promotion.
• Identifies and collaborates with appropriate internal and external resources to move projects and go-to-market plans forward in a timely manner.
• Collaborates frequently with the global commercial team to ensure marketing strategy alignment.
• Conducts and/or coordinates marketing research and analysis to develop product definitions; frequently utilizing Nielsen data and others sources.
• Leads and executes marketing and product presentations to key stake holders and external parties.
• Maintains and manages communications and contacts to collect and analyze technical, financial, schedule, and sales information for product line.

• Minimum of ten (10) years of CPG (consumer packaged goods) experience with significant product/brand management experience.

• Previous people management experience required.
• Previous product launch experience required.
• Working knowledge of food/beverage highly preferred.
• Proven track record of ability to work within a team environment and/or independently as needed; adapt to change quickly (high flexibility); high personal motivation; ability to work with minimal supervision.

• Must demonstrate ability to utilize quantitative and qualitative market information in order to support Marketing and Business Development and to facilitate the decision making process.

• Proven track record of personal contributions regarding the brand and/or category strategic planning process, successful strategy execution (with coordination of internal and external resources), and results (growth).

• Ability to travel overnight as needed; overnight travel is estimated at 20%
• Must demonstrate excellent interpersonal skills as well as oral presentation and written skills.
• Bachelor's degree (B.A.) from four-year college or university; Master’s degree preferred (MBA/MA).